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Romancing the Tone, or “Let’s Talk About Brand Tweets”
Brands, hear me loud and clear: The 140-character limit is no excuse for lack of romance. Want to whisper tweet-nothings in my ear all day? You’re going to need some finesse. Here are a some brands...
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Facebook Timeline for Business: First Impressions
Facebook Timeline had me at “Helloooo, cover photos!” For me, the changes to my personal profile back in the Fall were love at first sight. And from what I’m seeing already, I’m going to be just as...
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Brands’ Social Engagement Reflects Fan Outrage and Delight
Never a dull moment in the social world! It’s been a wild week for brands on Media Logic’s Retail Social Juice Index (RSJI). We’ve seen engagement spiking due to incredibly diverse influences, ranging...
View ArticleHuffington Post Pulitzer Challenges Assumptions about Social Audiences
The Huffington Post may be hanging with The New York Times in the Pulitzer Prize club, but the pair couldn’t be more different: The Huffington Post. Started in 2005. Strictly online. (Technically, it’s...
View ArticleDemographics Schmemographics: Who You Callin’ a Mother?
Brands have a tough job defining and targeting customers. We sure don’t make it easy. Demographics like age, gender, race, religion, zip code, marital status and income help predict behaviors and...
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Stumping for Virgin America, or Get Your Own Fake Mayor
“Airline adds new route.” You have to try very hard to produce a more ho-hum announcement than that. Even adding the specifics – “Virgin America comes to PDX” – doesn’t help. Not even a little. But...
View ArticleTortoise vs. Hare: An Influencer Marketing Case Study
You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing to pace himself. If influencer...
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10 Engaging Ways to Use Photos on Facebook Timeline
Your brand ought to be in pictures! It’s common knowledge that images get twice the play of other kinds of posts. In each of these examples (included in the gallery below), retail brands earned enough...
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10 MORE Engaging Ways to Use Photos on Facebook Timeline
When we posted 10 engaging ways to use photos on Facebook Timeline, we promised you 10 MORE. Well, here they are! And just like the last batch, each of these strategies earned engagement spikes for...
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Photos Continue to Heat Up Social Engagement for Brands
You may have heard us say this once or twice before, but your brand should be in pictures! A couple weeks ago, every one of the most engaging posts from brands on Media Logic’s Retail Social Juice...
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Brands Turn to Faithful Friends – Promotions and Pictures – for Engagement
Promotions and pictures are tried and true methods of inspiring participation from fans, and all the Big Movers This Week on Media Logic’s Retail Social Juice Index (RSJI) turned to those faithful...
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Retailers Use Twitter Lists in Influencer Marketing Efforts
On Tuesday, GAP tweeted: “Blogged about @Gap lately? Let us know with the hashtag #GapFashion so we can you to our influencer list.” The tweet included a link to a Twitter list of “Fashion...
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Twitter Tips: 6 Brand Building Uses For The RT
What’s the one thing more than 500 million Twitter accounts have in common? Love of the RT, of course! The retweet is more than a basic mechanism for engaging in conversation on Twitter – being...
View ArticleCustomer Insights for Banks via Social Media
Talk to a bank about social media, and you may see it shift or squirm in its chair a bit. But talk to a bank about customer data? Likely, it will lean in and listen carefully. So what happens when...
View ArticleOpportunities That Matter on Social Media: Tips from Media Logic’s Retail...
You have content ready to go. You’ll publish text, images and videos that show off your brand’s personality via its Facebook Timeline. You’ll engage fans with friendly banter, and you’ll address...
View ArticleWhen Social Media Content Bombs: Tips from Media Logic’s Retail Social Juice...
If you’re being creative with your social marketing and taking the initiative to experiment, you’re going to find content that really excites your Facebook fans. You’re also, inevitably, going to lose...
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9 Ways Retailers Use Hashtags to Promote Branded Content
I’m a big fan of hashtags. In fact, they are one of my favorite elements of social media. For one, I have a secret passion for sorting, and hashtags are great filters. In addition, I am one of those...
View ArticleSo You Want to Grow Up to Be a Social Media Manager?
Recently at the hair salon, I overheard someone say to her nail tech, “I’d offer to run your Facebook page and Twitter stream, you know, like be your social media manager, but I can’t manage my own...
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Motivational Hashtag at Core of Retailer’s Social Media Campaign
Since 75% of social media users now use hashtags, it’s no wonder retailers are using them in social marketing efforts (check out 9 Ways Retailers Use Hashtags to Promote Branded Content). For example,...
View ArticleHard to Get Much Cooler Than IBM’s ‘Smarter Cities’ Ads
I grew up in Maine, which has banned billboards since 1977. Car trips through other states were always fascinating to me, not only for the changes in landscapes but also for the giant advertisements...
View ArticleSocial Marketing Lessons from Honda’s #WantNewCar Campaign
We keep a close eye on the retail social media space, not only to stay on top of trends for our retail clients, but to inspire our clients in other industries, like financial services and healthcare,...
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What Not To Do in Social Media: On Relevant Content for Financial Services
A sampling of recent tweets from @StateFarm: Safe parking tip? Yes. That makes total sense. But interior decorating advice? Uhhhh… What? State Farm does offer some financial services. Perhaps the...
View ArticlePublic Education Campaigns in Healthcare: Better Health and Bottom Lines
If you were a television viewer in the late 80’s, it’s highly likely you remember this: Any questions? The public service announcement (PSA) – This Is Your Brain On Drugs – was part of a national...
View ArticleWhat Health and Science Marketers Can’t Afford to Neglect
There are good reasons for hospital, health and science marketers to be active in social media, and with so much excitement over apps like Vine and platforms like Pinterest, it’s easy to neglect...
View Article6 Tips for Healthcare Marketers: Using Social Media Conversations in Content...
Over the summer, Wendy’s turned customer tweets into lyrics for burger-inspired love songs. As tempting as it is (ha, ha) for healthcare marketers to drape bear rugs over white pianos and serenade...
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